Club Community Organisations
Our Move & Learn project and Joy of Moving Festivals happen all across the country. Find out more about how we get children moving through play.Get involved
Calling All Parents
These are challenging times for everyone, but none more so than for parents. Being at home with your children during the current situation can be hard but we are here to help. It has never been more important to be active. Our ideas can help your whole family to discover the Joy of Moving.Get involved
What is the Joy of Moving programme?
At Ferrero we have three core nutritional principles that underpin everything we do. We believe that all foods can be eaten in small portions and in moderation as part of a balanced and varied diet. This should be combined with a physically active lifestyle. In line with these principles, we believe that getting children moving can have a positive impact and encourage them to lead active lifestyles for the future.
We launched the Joy of Moving programme – a key global CSR project designed to inspire active lifestyles in children. The Joy of Moving programme was launched in the UK over five years ago and is an unbranded initiative run by Ferrero and its key partners.
In the UK, only 20% of children currently meet the Chief Medical Officer’s guidelines of taking part in sport and physical activity for at least 60 minutes every day. The research also showed that the biggest factor that prevents children moving in school years 3- 6 is that they simply don’t move if they don’t enjoy the activity. In fact, those who enjoy the activity they are doing are likely to spend a third more of their time moving.
Our Joy of Moving programme is based on methodology which is designed to inspire children to move though play and captures the fun approach, which we know is key. The methodology was established by independent experts, including Foro Italico (Rome University) and the Italian Olympic Committee (CONI) and focuses on developing key skills in four major areas:
- Physical fitness
- Motor coordination
- Cognitive functions & creativity
- Life skills
In the UK, the Joy of Moving programme consists of two elements; the Move & Learn project and Joy of Moving Festivals.
We are proud to to have moved over 310,000 children and delivered over 1,600,000 additional hours of learning to date.
This year, we are looking to inspire over 78,000 children to develop lifelong habits which we hope will see them grow into active adults. So with your help, let’s get moving!
What's on offer?
Move & Learn Project
Joy of Moving Festivals
Celebrating over five years of movement
31Community Club Organisations
1,600,000hours of learning
What our schools are saying
"Over the last 6 weeks, the class have really improved their willingness to exercise and we have less children leaving kit at home. Everyone seems to give a strong effort for these lessons and behaviour is always very good for these sessions."Neasden, London
"The class really enjoy the sessions with QPR and are always excited for the upcoming session."Hammersmith, London
"An engaging course which ALL children learnt from."Portsmouth
"Really impressed with the service provided, all the children loved the activities. The theory was just as good, many new things taught, beneficial to our learning."Milton Keynes
"The whole school really enjoyed the Joy of Moving festival. The warm up sessions and the skills based sessions were thoroughly enjoyable and we really appreciated that the sessions were delivered across the whole school (Foundation, KS1 and KS2)."Middlesbrough
"The children really enjoyed the programme and the fact that it was delivered by the Football Club along with activity sessions related to the classroom learning which fitted in with our science topic was really good. I would recommend it to any school."Middlesbrough
"Sam has been fantastic during these sessions. The children have been really engaged every week and have loved being a part of the project. The games were well suited and even got my less able / enthusiastic children involved."Bristol