Club Community Organisations

Our Move & Learn project and Joy of Moving Festivals happen all across the country. Find out more about how we get children moving through play.

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Calling All Parents

These are challenging times for everyone, but none more so than for parents. Being at home with your children during the current situation can be hard but we are here to help. It has never been more important to be active. Our ideas can help your whole family to discover the Joy of Moving.

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Get Involved

It has never been more important to be active at home and through Joy of Moving, this can be achieved by all the family.

What is the Joy of Moving programme?

At Ferrero we have three core nutritional principles that underpin everything we do. We believe that all foods can be eaten in small portions and in moderation as part of a balanced and varied diet. This should be combined with a physically active lifestyle. In line with these principles, we believe that getting children moving can have a positive impact and encourage them to lead active lifestyles for the future.

We launched the Joy of Moving programme – a key global CSR project designed to inspire active lifestyles in children. The Joy of Moving programme was launched in the UK over five years ago and is an unbranded initiative run by Ferrero and its key partners.

In the UK, only 20% of children currently meet the Chief Medical Officer’s guidelines of taking part in sport and physical activity for at least 60 minutes every day. The research also showed that the biggest factor that prevents children moving in school years 3- 6 is that they simply don’t move if they don’t enjoy the activity. In fact, those who enjoy the activity they are doing are likely to spend a third more of their time moving.

Our Joy of Moving programme is based on methodology which is designed to inspire children to move though play and captures the fun approach, which we know is key. The methodology was established by independent experts, including Foro Italico (Rome University) and the Italian Olympic Committee (CONI) and focuses on developing key skills in four major areas:

  • Physical fitness
  • Motor coordination
  • Cognitive functions & creativity
  • Life skills

In the UK, the Joy of Moving programme consists of two elements; the Move & Learn project and Joy of Moving Festivals.

We are proud to to have moved over 310,000 children and delivered over 1,600,000 additional hours of learning to date.

This year, we are looking to inspire over 78,000 children to develop lifelong habits which we hope will see them grow into active adults. So with your help, let’s get moving!

Children celebrating with mascot

What's on offer?

Group of children celebrating

Move & Learn Project

Our six-week Move & Learn project combines physical activity and classroom lessons to teach children the importance of active lifestyles, nutrition and hydration.
Children touching their toes exercising

Joy of Moving Festivals

Our Joy of Moving Festivals provide a chance for thousands of children to learn through play with easy, simple and fun games during a half or whole day during the summer term.

Celebrating over five years of movement

  • Illustration of people jumping
    310,000
    children moved
  • Illustration of a cap
    31
    Community Club Organisations
  • Illustration of a graph
    1,600,000
    hours of learning

What our schools are saying

Follow us @JoyOfMovingUK

Please note all images and videos were created pre the outbreak of COVID-19 and the government social distancing guidance.