Club Community Organisations
Our Move & Learn project and Joy of Moving Festivals happen all across the country. Find out more about how we get children moving through play.Get involved
Calling All Parents
Are you looking for fun ways to get you and your family active? Well, look no further! There are plenty of exciting games and activities on our Joy of moving Resource Hub that can help you get your little ones to get moving using a playful approach while helping to develop key skills.Get involved
What is the Joy of Moving programme?
At Ferrero, we have three core nutritional principles that underpin everything we do. We believe that all foods can be eaten in small portions and in moderation as part of a balanced and varied diet and should be combined with a physically active lifestyle. In line with these principles, we believe that getting children moving can have a positive impact and encourage them to lead active lifestyles for the future.
We launched the Joy of moving programme – a key global Corporate Social Responsibility project designed to inspire active lifestyles in children.
Our Joy of moving programme is based on methodology which is designed to inspire children to move though play and captures the fun approach. Research promisingly showed that, active play and informal activity is the most prevalent amongst those in school years 3-6 (Sport England, 2021) and we know that it is key to get children moving.
Our Joy of moving methodology was established by independent experts, including Foro Italico (Rome University) and the Italian Olympic Committee (CONI) and focuses on developing key skills in four major areas:
- Physical fitness
- Motor coordination
- Cognitive functions & creativity
- Life skills
In the UK, 55% of children currently do not meet the Chief Medical Officer’s guidelines of taking part in sport and physical activity for at least 60 minutes every day (Sport England, 2021).
The Joy of moving programme, an unbranded initiative run by Ferrero, was launched in the UK over seven years ago with support from its key partners. The programme consists of two unbranded elements; the Move & Learn project and Joy of moving Festivals.
We are proud to have got over 400,000 children moving and have delivered over 2,000,000 additional hours of learning to date.
This year, through the unbranded in school programme, we are looking to inspire over 78,000 children to develop lifelong habits which we hope will see them grow into active adults.
As the programme is usually run-in schools, we wanted to share an alternative way to access our simple and fun games and help families at home to get moving while developing key skills. So, with your help, let’s get moving!
What's on offer?
Move & Learn Project
Joy of moving Festivals
Celebrating over five years of movement
30Community Club Organisations
2,000,000hours of learning
What our schools are saying
"Over the last 6 weeks, the class have really improved their willingness to exercise and we have less children leaving kit at home. Everyone seems to give a strong effort for these lessons and behaviour is always very good for these sessions."Neasden, London
"The class really enjoy the sessions with QPR and are always excited for the upcoming session."Hammersmith, London
"An engaging course which ALL children learnt from."Portsmouth
"Really impressed with the service provided, all the children loved the activities. The theory was just as good, many new things taught, beneficial to our learning."Milton Keynes
"The whole school really enjoyed the Joy of Moving festival. The warm up sessions and the skills based sessions were thoroughly enjoyable and we really appreciated that the sessions were delivered across the whole school (Foundation, KS1 and KS2)."Middlesbrough
"The children really enjoyed the programme and the fact that it was delivered by the Football Club along with activity sessions related to the classroom learning which fitted in with our science topic was really good. I would recommend it to any school."Middlesbrough
"Sam has been fantastic during these sessions. The children have been really engaged every week and have loved being a part of the project. The games were well suited and even got my less able / enthusiastic children involved."Bristol